A Safe Beach sits at the intersection of art, history, culture and purpose.

Black joy is a form of resistance.

A Safe Beach, curated and designed by Danielle McMillian, was formed to resurface a piece of American history that was all but lost in time. Through cleverly reimagined beach advertisements, the African American beachgoer can now be depicted in iconic vignettes. Those who where shunned for their pigmentation are celebrated. Black beach owners who were robbed of their fortunes can extend their legacy past their lifetimes.

A Safe Beach is just that. An acknowledgement of joy in the midst of a lawfully racist America. A plea to preserve the culture of an abandoned American summertime. A reminder that there is, and has always been, beauty in Blackness. Welcome to Safety. Welcome to the Beach.

Drop a Line

hello@asafebeach.com